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Engineering Blog
Technical insights on Optimizely CMS, Commerce, and the modern .NET ecosystem.
AI Engineering
Graph Engineering: When One Loop Isn't Enough
In the third week of July 2026, a new trend lit up X: "graph engineering." I read through five back-to-back takes and about half of it was hype, the other half was something worth actually putting ...
Jul 22, 2026
Development
Outcome-Based Pricing in the Age of AI: Promise, Problems, and the Hybrid Reality
The Shift Nobody Planned For For decades, software pricing followed a simple logic: count the seats, multiply by a monthly fee, collect recurring revenue. It worked because the cost of delivering s...
Mar 11, 2026